25 Ideas for Marketing CGC Classes-Part 1

In honor of the 25th birthday of the Canine Good Citizen (CGC) program this year, we’re going to be featuring some articles with the “25” theme.

25th birthday logo


From some of our most active evaluators, here are 25 great tips for marketing your CGC classes.

#25- Web page

Most legitimate businesses have them. Having a well-designed web page is the mark of a professional. Web pages provide a chance for you to list your credentials and tell why your classes are great.

#24- Local television    

If you have a local television station that covers pets, put together a media packet and go and meet the reporter. With some networking and follow-up you can become the go-to dog trainer for a local station (or the county channel, etc.).

#23- Ad in the phone book  

I know- a lot of people don’t have phone books anymore. But some do, and many phone books (with business listings included) also appear online.

marketing plan#22- Radio  

My local station sometimes does interviews. I gave them a media packet and they will call me for interviews about Christmas puppies (ugh!), dog events in our community, what to do when dogs are afraid of fireworks, etc. It is only every now and then, but it gets my name out there.

#21- Business organizations  

I joined the Chamber of Commerce, the Junior League, and a local Women’s Business Network. Once a month, these groups have socials and I have become known as “the dog trainer.”

#20- Community Business Fair  

My town has a weekend at the civic center where businesses get a booth or table. The public comes through and can learn about your business. I have giveaways (pens, calendars) with my business name, web address, and phone number.

#19- Newspaper ad/Column in Community paper  

I maintain a small, inexpensive classified ad in the newspaper-some people still look for services via the Classifieds. There is also a small community newspaper in my city and I volunteered to write articles for that. One article grew into a monthly column.

#18- Feed store signs  

Signs at the local feed stores (on the community bulletin board) reach dog owners who buy dog food there.

#17- Sign at local pet stores, pet supply  

I had some professionally designed small (8 x 11”) signs made. I put them on the Announcements/Services boards at all the local pet supply stores that allow signs.

#16- Logo shirt  

Logo shirts help you sell your business. My daily uniform shirt alternates between a CGC evaluator shirt (a lot of people ask about it) and my business logo shirt.

#15- Newspaper- Press Releases

Newspapers have ads and they also have news. You can do a press release (samples on the CGC page at http://www.akc.org) to announce recent graduates, a child who passed the CGC test with a dog, a senior, or a whole class. For one CGC test a year, we donate the fees to the local K9 unit. The newspaper covers the ceremony.


In the next blog, we’ll cover the remaining 10 tips for marketing your CGC classes. Meanwhile, let us know if you have any favorite marketing and PR techniques that you’d like to share.

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CGC and Homeowner’s Insurance

insuranceHere’s a link to an article on insure.com that talks about how CGC can help with homeowner’s insurance.



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From CGC to Therapy Dogs: Meet Malo & Dani, New THDNs

It was hard when writing this blog to decide if the story is about two dogs or if the story is about their owners. It’s both.

dani maday


Linda and Joe Maday retired three years ago in Richland, Washington. They were looking for a meaningful activity and a good way to spend their retirement time. They love their dogs and decided to sign up for a Canine Good Citizen class. Their two Shih-Tzus, “Dani” (Pien Ji’s Beautiful Dangerous) and “Malo” (Pien Ji’s Bad to the Bone) did extremely well in the CGC class.

Linda and Joe had fun training together and the dogs loved it. The Madays wanted to continue working with their dogs beyond Canine Good Citizen. They decided their next goal would be to have the dogs trained, tested, and registered as therapy dogs. Dani and Malo were registered with Love on a Leash, and since then, both have also earned the AKC Community Canine title (advanced CGC or CGCA).

And, when new AKC Therapy Dog titles were announced on July 1, 2014, Linda and Joe sent in the applications for AKC’s new Therapy Dog Novice (THDN) title.  Since the applications arrived in the same envelope, Dani and Malo shared the distinction of being the first dogs to earn the THDN title. The THDN requires that the dog and owner complete at least 10 therapy visits.

malo maday


Malo and Dani work in assisted living facilities, Alzheimer’s units, at the local library, and at the local Veterans’ Clinic. One of their therapy assignments that is a little more unique is being a part of an inaugural program on the campus of Washington State University. During final exam weeks, WSU arranges for therapy dogs to visit the college students to help reduce anxiety and stress.

Joe and Linda report that Dani and Malo always look forward to going to work. What better job is there than putting smiles on peoples’ faces?!


For more information on Love on a Leash, see: http://www.loveonaleash.org/

For more information on AKC Therapy Dog titles, see: http://www.akc.org/akctherapydog


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AKC Therapy Dog Advanced: Meet Barney Fife, a TD Inc. Dog

On July 1, 2014, the AKC announced new levels of the AKC Therapy Dog title.

advanced thd logoBecause dogs such as “Deputy Barney Fife,” a Cavalier King Charles Spaniel owned by Lynda Dudek, had long since passed the initial title’s 50 visit requirement, many owners requested more advanced AKC titles. Four-year old Barney was the first dog to earn the new AKC Therapy Dog Advanced (THDA) title.

Registered with Therapy Dogs Incorporated (TD Inc.), Barney works in Special Education programs in two school districts. Children read to Barney and they also practice their language and social skills, sharing stories and talking to a non-judgemental therapy dog who is everyone’s friend.

Barney also visits two senior living facilities. “We stay busy,” said Lynda, “and Barney loves every second of it.” Once a week, on Wednesday evenings, Lynda and Barney make their rounds and do individual room visits at Monroe House in Mountain Home, Arkansas. The men and women look forward to Barney’s visits, often waiting for him to arrive.

barneyTwice a month, Barney and Lynda also go to the River Lodge Assisted Living facility. They visit in a common area and the number of residents varies. On some nights, Barney sees five people, on others, there may be twenty-five people. Lynda plans and puts on shows with Barney. “That’s where having a well-trained dog really makes a difference in the therapy setting,” Lynda said. Barney can do a lot of tricks and the residents love to see him perform–and he loves putting on a show.”

Many seniors will talk to Lynda and Barney about pets they had before coming to the facility. They share their memories, and then, thanks to Barney, they have something to look forward to next week.

For more information on Therapy Dogs Inc. (TD Inc.) see: https://www.therapydogs.com/Public/Home.aspx

For more information on AKC Therapy dog titles, see: http://www.akc.org/akctherapydog



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Hospice of the Valley Dog Earns Therapy Dog Excellent Title

She’s a High-in-Trial obedience dog who has been called a ‘firecracker” in the obedience ring, but Ann Begun’s “Jamie Lynn” completely changes her demeanor when she’s doing therapy work.ann begun & jamie

It’s Jamie Lynn’s success as a therapy dog that resulted in her being the first recipient of the AKC Therapy Dog Excellent title (THDX). For this new title, started on July 1, 2014, dogs and their owners must have completed at least 200 therapy visits. THDX comes with a certificate and beautiful silver medal to formally recognize this level of achievement.

thd excellent (silver) medalRegistered through Furry Friends Pet Assisted Therapy (San Jose, CA), Jamie Lynn (who is now formally known as “Shimmy Shimmy Ko Ko Pup UD VER RE NAP NJP THDX“) has spent about 4 years visiting seniors and children who read to her. The ages of the people this remarkable dog has visited range from 6 months to 105 years old. A favorite therapy activity of Jamie Lynn’s is sitting quietly with her head in the lap or on the bed of a hospice patient who strokes her head. For family members, nothing compares to the peace Jamie Lynn brings as their loved one receives end of life care.

Jamie Lynn has acted as an ambassador for the Hospice of the Valley’s Pet Companion program at many events. On behalf of the AKC Therapy Dog program, congratulations and thank you, Ann and Jamie Lynn.

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AKC Awards First Distinguished Therapy Dog (THDD) Title

With more than 400 therapy dog visits to his credit, David Boehner’s Wirehaired Pointing Griffon, “Bear,” was awarded the AKC Distinguished Therapy Dog (THDD) title and gold medal on July 1, 2014.

thdd medalThe THDD requires that the owner and dog complete at least 400 volunteer visits in therapy settings.

Formally known as GCH CH Bear Hug Cee Barry Rockbridge, JH, THD, Bear has done well in both conformation and field events. “We are extremely proud that dogs like Bear not only excel in conformation and field events, but they also make a huge difference in the lives of others,” said Doug Ljungren, AKC Vice-President of Sports and Events.

In 2013, when the West Fertilizer plant exploded in Texas killing 15 people and injuring more than 160 others, Bear and David provided comfort to victims and families.

d & b 2

David Boehner and “Bear” bring smiles through the Baylor Scott & White PUP Program.

Bear is a registered therapy dog with Pet Partners® and he and David share their time and compassion through the Baylor Scott & White PUP Program in Waco, Texas.

Baylor Scott & White Hospital is an extremely progressive medical center that is committed to a patient focused approach. For some patients, a therapy dog like Bear is just what the doctor ordered when it comes to feeling better.

For more information on AKC Therapy Dog titles, see http://www.akc.org/akctherapydog

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Lhasa Barks at Bags

dog and bagWe received a question from a Citizen Canine reader about a dog who barks at bags and boxes. The question went like this:

I have an adorable Lhasa Apso mix who is a rescue dog, but I’ve had him for a few years.  “Boomer” is a good dog, but whenever anyone (including us) walks into the house, he barks. If the person is holding a box or a bag, he barks a lot. It sounds like anxious barking. Is there anything we can do to get him to stop barking like this?  

Sometimes, the behaviors that dogs exhibit are related to their breeds. It was interesting that you mentioned Boomer’s Lhasa Apso heritage. Did you know the breed standard for this breed describes a dog who was bred as a sentinel in Buddhist monasteries to alert the monks to any intruders? Lhasas were indoor watchdogs and they can be suspicious of strangers and strange objects coming into their homes. Early socialization is important for this breed.

That said, it’s never too late to work on a behavioral issue. Boomer may be a rescue, but several years later, his problems are more likely related to his history of reinforcement in his current setting.

One idea is to use systematic desensitization. This involves systematically teaching Boomer that someone entering the house is not a threat. Start with one family member who comes in the door, calls Boomer, instructs him to “sit,” and gives him a treat. Only give him the treat when he is not barking. After the treat, you can pet and praise Boomer for no barking. Next, have a different family member do this.

When Boomer does not bark when family members enter, it’s time to add a grocery bag or box to the program. If you put a bag or box on the floor and sit beside it, will Boomer come and take a treat or let you pet him? The idea is to teach Boomer to not bark when the bag is sitting on the floor.

When Boomer is desensitized to a box or bag sitting on the floor, pick it up, move around, and reward him for not barking.

The next step is to stand inside the door with the bag, and walk toward Boomer, praising and giving him a treat for no barking. If he should bark, back up, and revert to the previous step.

The last step is actually coming in the door with the bag or box. Boomer will soon learn that boxes, bags, and people coming to visit are okay, but it will take systematic exposure and a lot of experiences since he’s had a history of being anxious when a new person or thing enters his living room.

Alternative Method:

Teach Boomer a reliable sit-stay. Put him in a sit-stay on the far side of the room. Show him a bag, if he does not bark, put the bag down, go to Boomer and give him a treat. Repeat this process each time getting closer with the bag.

Citizen Canine trainers, do any of you have a different method you would suggest?




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